
Real simple concept here-- Networking is reaching out to your contacts and your contact's contacts to reach out for:
Jobs
Networking pays dividends today, tomorrow, and well into the future.
If you haven't networked lately-- you should.

All of us have thought about what we could do as a sideline business . . .
While I have covered this before . . . it never hurts to revisit this concept. To answer the question, ask yourself-- what do I have to offer?
Only you can answer this question, but we can all do more than one thing. Sit down and brainstorm-- list ideas on paper. Play with different ideas. Ultimately, you will find the solution.
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One of the smartest things a defensive entrepreneur can do is to make their customer's experience as easy as possible.
Remember, your customers aren't buying the "how" the are buying the result. That said, why not make the "how" as easy as possible for them-- your competitors won't be able to keep up.
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An important question to the IRS is, "Is it a business or a hobby? If you want write-offs, it had better be provable as a business.
However, I am also thinking that you should also be asking that question yourself. At the end of the day, you want an entrepreneurial venture to make you money. With that in mind, let's consider a few questions:
These are a few questions that should help you get a handle on what your venture really is . . . a business or a hobby.
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I think the fastest business to start is an on-line business. Effectively you can start them in a matter of hours.
Starting an on-line business steps are as follows:
Easy-- huh? I have accomplished this in as little as two hours.
The real trick comes down to:
This is where the real work comes . . .
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I get so tired of hearing people say they can't think of any ideas. I think they just aren't trying or they haven't been trained to develop ideas. Idea generation is a great skill for defensive entrepreneurs . . .
Developing ideas is easy:
Ideas are everywhere-- I find some of my best ideas by looking back at my old ideas. Most ideas are really new combinations of old ideas.
Think! Remember, practice makes better.

We should all learn entrepreneurship in some form or another-- I advocate defensive entrepreneurship building a business on the side for protection against job loss and to make extra cash.
Regardless of the type of entrepreneurship you learn or practice, the skills one acquires are invaluable in life or business. Those skills include:
These are just a few of the skills you pick up from entrepreneurial endeavors. The best time to learn them is when you are young and can more easily afford to make mistakes. However, many entrepreneurs started or found success later in life (Col. Saunders and Ray Kroc come to mind).
Want these skills-- start today!
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What would you do if you couldn't get a job ever again? Assume for one second that you somehow got a big mark next to your name . . .
What would you do to earn money? Probably go into business for yourself-- defensive entrepreneurship could be the answer.
So what could you do? Depends upon:
Do a quick survey of your situation . . . could you become a:
These are just a few quick ideas that come to mind in responding to a career crisis.
What are your ideas?
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Opportunity for Defensive Entrepreneurs is all around. The simple answer is that it is in the same place it has always been--faster, better, and cheaper. The opportunity for any entrepreneur, defensive or otherwise, always lurks in those three ideas-- regardless of the economy.
Hit one or more of these points with your product or service and you have a winner.
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Want to be paid in cash? Give cash discounts. Give cash discounts especially if your customers or clients pay a deposit to start the job.
This approach can help any business owner, but is very important to contractors that need to buy materials and pay labor as the job progresses.
Does giving a cash discount hurt your revenues? I would vote "No". Here's why:
This is a policy can be implemented immediately and will provide quick benefits.
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