If you are not, are your competitors seeing them?
 
I try to see my clients at least once a year, but I usually see them twice and sometimes four times per year.
 
This is important because unless your business is unique . . . relationships matter.
 
Relationships mean more sales and "golden" referrals . . . See your clients today!

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What is Defensive Entrepreneurship?
Why Defensive Entrepreneurship?

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Here is a review of some of the posts Defensive-Entrepreneurship.com in December 2009:

• Entrepreneurial Words of Wisdom: Malcolm Gladwell
• Entrepreneurial Words of Wisdom: Recap #2
• Can't Get a Job . . . Start a Business 
• Closing the Sale: The Limited Time Offer
• Entreprenuerial Words of Wisdom: Henry Ford Recap
• Closing the Sale: The No-Brainer Offer 
• Entreprenuerial Words of Wisdom: Col. Sanders
• Sales Words and Phrases (Part 1)
• Entreprenuerial Words of Wisdom: Alexander Graham Bell
• Sales Words and Phrases (Part 2) 
• Sales Words and Phrases (Part 3)
• Entreprenuerial Words of Wisdom: P.T. Barnum
• Entrepreneurial Words of Wisdom: David Ogilvy (Part 1)
• Sales Words and Phrases (Part 4)
• Entrepreneurial Words of Wisdom: David Ogilvy (Part 2)

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Related posts:
Defensive-Entrepreneurship Monthly Review
The Self-Reliance-Exchange.com is Launched
Take Time to Remember . . .
Don't Keep This Site a Secret . . .Share the Link! 

Here is this week's review of self reliance post(s) that appeared over at the Self-Reliance-Exchange.com:

• Cooking From Scratch: How To Make Your Own Gatorade Style Sports Drink
• 25 Ideas on Where to Hide Money in Your Car
  
• Recommended Sites and Useful Resources: FEMA
• Where to Hide Money in Your Home 
  
  

More to come . . .

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David Ogilvy, was a British advertising executive. His New York agency, Ogilvy & Mather, was well regarded and was ultimately folded into advertising agency giant, WPP.  Here are some of his quotes:

• I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular
• The secret of long life is double careers. One to about age sixty, then another for the next thirty years
• I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive
• If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants
• Never stop testing, and your advertising will never stop improving
• Don't bunt. Aim out of the ball park. Aim for the company of immortals
• If it doesn't sell, it isn't creative
• First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it
• The more informative your advertising, the more persuasive it will be
• What really decides consumers to buy or not to buy is the content of your advertising, not its form

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Related posts:
Entrepreneurial Words of Wisdom: A Recap
Entrepreneurial Words of Wisdom: Sam Walton
Entrepreneurial Words of Wisdom: Thomas J. Watson
Entrepreneurial Words of Wisdom: Mary Kay Ash
Entrepreneurial Words of Wisdom: J Paul Getty
Entrepreneurial Words of Wisdom: John D. Rockefeller
Entrepreneurial Words of Wisdom: JP Morgan 

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Here is this week's review of self reliance post(s) that appeared over at the Self-Reliance-Exchange.com:

• Cooking From Scratch: How to Make Your Own Tomato Juice
  
• Make an Investment in Yourself– Get Skilled Up
  
• How to Do Anything . . .
  
• Cooking From Scratch: Marinade and Seasoning Ideas
    

More to come . . .

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On the Exchange at Self-Reliance-Exchange.com 12/19/09
On the Exchange at Self-Reliance-Exchange.com 12/12/09
On the Exchange at Self-Reliance-Exchange.com 12/05/09
On the Exchange at Self-Reliance-Exchange.com 11/21/09
On the Exchange at Self-Reliance-Exchange.com 11/14/09
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Defensive-Entrepreneurship.com is Launched Today
The Self-Reliance-Exchange.com is Launched

David Ogilvy, was a British advertising executive. His New York agency, Ogilvy & Mather, was well regarded and was ultimately folded into advertising agency giant, WPP.  Here are some of his quotes:

• The best ideas come as jokes. Make your thinking as funny as possible
• Ninety-nine percent of advertising doesn't sell much of anything
• The consumer isn't a moron; she is your wife
• A good advertisement is one which sells the product without drawing attention to itself
• It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea
• Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga
• In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create
• The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying
• What you say in advertising is more important than how you say it
• Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product

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Related posts:
Entrepreneurial Words of Wisdom: A Recap
Entrepreneurial Words of Wisdom: Sam Walton
Entrepreneurial Words of Wisdom: Thomas J. Watson
Entrepreneurial Words of Wisdom: Mary Kay Ash
Entrepreneurial Words of Wisdom: J Paul Getty
Entrepreneurial Words of Wisdom: John D. Rockefeller
Entrepreneurial Words of Wisdom: JP Morgan 

Phineas Taylor (P.T.) Barnum was an American businessman and showman who founded a circus that became the Ringling Bros. and Barnum & Bailey Circus. He was outspoken-- here are some of his quotes:

• There's a sucker born every minute
• Unless a man enters upon the vocation intended for him by nature, and best suited to his peculiar genius, he cannot succeed
• Without promotion something terrible happens... Nothing!
• Many persons are always kept poor, because they are too visionary. Every project looks to them like certain successes, and therefore they keep changing from one business to another, always in hot water, always 'under the harrow'."
• Men who drive sharp bargains with their customers, acting as if they never expected to see them again, will not be mistaken. They will never see them again as customers. People don't like to pay and get kicked also
• Every crowd has a silver lining
• Money is a terrible master but an excellent servant
• which they wish to accomplish, and the thing is easily done
• Engage in one kind of business only, and stick to it faithfully until you succeed, or until your experience shows that you should abandon it
• If I shoot at the sun I may hit a star
• Whatever you do, do it with all your might. Work at it, early and late, in season and out of season, not leaving a stone unturned, and never deferring for a single hour that which can be done just as well now

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Related posts:
Entrepreneurial Words of Wisdom: A Recap
Entrepreneurial Words of Wisdom: Sam Walton
Entrepreneurial Words of Wisdom: Thomas J. Watson
Entrepreneurial Words of Wisdom: Mary Kay Ash
Entrepreneurial Words of Wisdom: J Paul Getty
Entrepreneurial Words of Wisdom: John D. Rockefeller
Entrepreneurial Words of Wisdom: JP Morgan