Defensive Entrepreneurs would be well served to get the business, then build their business around the business.

Let me explain, many people think that they are building a business by:

• Buying equipment and furniture
• Getting fancy stationary
• Spending money on the "nice-to-haves"

They have the structure, but they don't have a business . . .

The difference is that real Defensive Entrepreneurs start on a shoestring.  They line up contracts or identify a reachable market they can tap.  Nothing happens until someone buys something.

The best example I can think of was Aristotle Onassis.  He would get a viable contract for business, then he would start the business and go to the bank and get the financing to "build" the business.

I have done this myself and recommended it before.  So get the business, then build it!

Like this post? Check out the related posts for more information.  You can also get email notification of new posts in your email by subscribing.  Your email address won't be used for any other purpose than to send you notification of a new post.

Related posts:
Starting Your Business Fast and on a Shoestring
When Should I Become a Defensive Entrepreneur?
Three Tips to Avoid Failure When Starting a Business
When is the Best Time to Start a Business?